GENERATING NEW BUSINESS: Use cold calling to your advantage. How about that big account you always wanted? Go Get It! Get in front of the decision maker, and prove you're the best company for the job.
DEVELOPING BUSINESS PARTNERSHIPS: Business-to-business cold calling is a necessary and a standard part of the business world. Cold calling is a strategic part of business development.
MARKET RESEARCH: Is there room for another company specializing in your business? Call some local companies and ask. Cold calling gets people on the phone answering questions. You'll be surprised at how much information you can learn in a short phone conversation.
CUSTOMER SATISFACTION SURVEYS: Use third party cold calling services to find out what your customers really think, then improve your service.