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Appointment Setting Service
Lynx Marketing Announces Latest Appointment Setting Tips
Appointment setting service and lead generation company Lynx Marketing releases additional cold call prospecting tips successfully used by professionals
Denver, Colorado, April 30, 2009 – Lynx Marketing today released additional new tips for successful telephone appointment setting. The announcement comes as part of its continuing series of educational announcements to benefit the business community. The tips identified in its most recent announcement are among those practiced by the company’s sales and customer service department personnel in their day-to-day appointment setting activities. They include:
1. Use a direct approach
Be clear and transparent with the prospect. Explain that the reason for your call is to introduce your company and see if it makes sense to meet face-to-face for 30 minutes. Your opening statements should be constructed with the goal of putting the prospect in a positive state of mind before transitioning into asking a few questions. Some appointment setting professionals prefer not to use the word “appointment” when trying to set one. They instead use the word “meeting.” Meeting sounds more professional and more important. Tell your prospects or customers what they will achieve or should expect to achieve by meeting with you.
2. Establish discipline in your process
A big part of being disciplined lies is getting organized. Call list preparation and schedule coordination with sales professionals as appointments are made are among the most obvious items. Metrics such as ‘dials per hour’ and appointment setting closing rates can allow objective measurement of the lead generation activities. A disciplined appointment setting strategy will allow your sales team to spend more time in front of your potential clients, closing deals, and less time office bound dealing with administrative tasks.
3. Put appointment setting in the hands of a specialist
Don't make sales reps schedule their own sales appointments. Most sale people don’t like it and as a result aren't very good at it. Leave the job to professionals who love doing it and are good at it. Salespeople function most effectively when selling. A sales professional wants to meet with prospects, determine a fit, suggest solutions and close the deal. It feeds their competitive nature. Companies are best structured when salespeople exploit their strengths rather than work on weaknesses.
Lynx Marketing maintains regular office hours Monday through Friday. Additional information about Lynx Marketing and its services is available at the company’s website at www.lynxmarketingllc.com.
About Lynx Marketing
Lynx Marketing is a professional telephone cold calling services and direct marketing firm. The company provides turnkey services from telephone script writing to making calls to direct mailing. Interested parties are invited to contact the company with any questions.Lynx Marketing is a professional telephone cold calling services and direct marketing firm. The company provides turnkey services from telephone script writing to making calls to direct mailing. Interested parties are invited to contact the company with any questions.
Contact: Lynx Marketing - Sales/Customer Service Dept
Email: Info@LynxMarketingLLC.com
Phone: (720) 864-2004
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