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Telemarketing Lead Generation
Lynx Marketing Introduces New Direct Mail & Call Follow-Up Service
Leading Telemarketing Lead Generation services company Lynx Marketing announces new featured service -- Custom Direct Mail Letter Distribution with Follow-Up Telephone Call for Appointment Setting
Denver, Colorado, May 31, 2010 - Lynx Marketing today announced a new service consisting of a combined direct mail letter and follow-up telephone call. The service is currently available for businesses interested in setting appointments with prospective customers. Lynx Marketing is an innovator in providing outsourced telemarketing lead generation services and has recently added the custom direct mail with telephone call follow-up service to its lineup of professional services. Market trials of the new service have shown significant improvement in campaign effectiveness in comparison with cold calling campaigns with no direct mail contact.
Lynx Marketing’s combined direct mail and telephone follow-up campaigns are highly customizable according to client requirements. Typically the process begins by first creating a list of target business organizations. Lynx Marketing then contacts each identified business to determine and/or confirm the individual who is ideally suited to receive the direct mail piece. The direct mail piece may be in the form of a personalized letter or other printed material. Direct mail distribution is coordinated so that telephone follow-ups are made within 3-4 days of direct mail receipt. At that time an appointment might be arranged for in-person discussion or requests for additional information can be processed.
The combined direct mail and telephone follow-up campaigns have improved success rates of campaigns due to ‘multiple touches’ with a prospective client. Telephone contacts as a follow-up to a letter are considered ‘warmer’ and the prospective client can be more receptive to the message. Lynx Marketing specializes in custom campaigns for its clients and numerous variations of the direct mail and telephone follow-up call service are possible.
Lynx Marketing offers a free initial consultation to evaluate existing and potential future B2B telephone cold calling and appointment setting programs. Interested parties are invited to contact Lynx Marketing to schedule a consultation. Additional information about Lynx Marketing and its services is available at the company’s website at www.lynxmarketingllc.com.
About Lynx Marketing
Lynx Marketing is a professional appointment setting company and direct marketing firm. Going a level beyond traditional call centers, Lynx Marketing account reps work professionally within a distributed environment to become an integral part of the companies they serve. Lynx Marketing provides turnkey services from telephone script writing to making calls to direct mailing. Interested parties are invited to contact the company with any questions.
Contact: Lynx Marketing - Sales/Customer Service Dept
Email: Info@LynxMarketingLLC.com
Phone: (720) 864-2004
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